NID designs logo for India Logistics

The National Institute of Design (NID) has given visual identity to India logistics in the form of a logo. The logo was unveiled recently by Suresh Prabhu, Minister of Commerce & Industry and Civil Aviation. The logo has been designed by a team consisting of faculty members: Tarun Deep Girdher, Amit Sinha, Sudip Adhikary, NID alumna Ankita Talapatra along with T G Shaikh.  According to the concept note, the symbol represents a pair of swans — the bird known for its ability to travel long distances and being compatible in the sky, water and earth. It also represents the agility of India Logistics as the pair portrays teamwork and coordination between various stakeholders. The overlapping white wing represents transparency. The logo is set in Indian tricolour to denote a progressing nation.