Fareye launches solution to address accuracy in e-commerce

Fareye launched a machine learning algorithm that self-learns the ‘correct’ address by analysing historical data and geocodes customer locations to boost address accuracy for e-commerce. Particularly focusing on the festive season that witness huge surge in online deliveries, the tech company aims to help e-commerce businesses to scale cost-effective delivery operations to fulfil customer expectations.
Kushal Nahata, CEO, FarEye, said “Inaccurate customer address remains a critical logistics problem for many countries and it’s a major reason that fuels the need for multiple delivery attempts. Businesses need to leverage advanced logistics platform that quickly learns a customer’s exact delivery location based on previous delivery failures or success.”