DHL Supply Chain recently opened an E-commerce Fulfilment Centre at Luhari, India, for Adidas, one of the global market leaders in the sporting goods industry. Spread across 200,000 sq. ft., the 24×7 operation has a storage capacity of over three million units and meets stringent global standards of health and safety.
This site is in addition to the Adidas Central Distribution Centre, one of India’s largest centralized sporting goods facilities, with a footprint of 300,000 sq. ft. in Luhari. Operated by DHL Supply Chain, this site primarily caters to retail and institutional customers. The new facility consolidates two of Adidas sites which will effectively cater to the growing e-commerce sector with greater operating efficiencies.
“Growing the Direct to Consumer business is a strategic priority for us in our Own the Game strategy. In India, Adidas launched its digital flagship store and app in 2021. We further invested in this new facility in 2022 to continue to capture the potential of the e-commerce business in India as well as enhance the consumer experience for consumers shopping on our website and app,” said Neelendra Singh, Managing Director, Adidas India.
The e-commerce market in India is expected to be USD 74.8 billion by the end of 2022 and is projected to grow at approximately 21per cent to USD 350 billion by 2030. This shift has been facilitated by the movement of both buyers and sellers to online channels.
“We are delighted to continue our close seven-year partnership with adidas and offer our expertise to set up world-class infrastructure to meet the growing needs of our customers,” said Vikas Anand, Managing Director, DHL Supply Chain, India. “This new modern facility has been built to international standards. Our well-trained team meticulously planned the consolidation activities of two sites, which resulted in a seamless migration to the new location without any impact on the running of this business,” he added.