DHL Express’ Yellow Yatra arrives in Delhi

DHL Express commenced the second leg of its ‘Yellow Yatra’ program in Delhi. The multi-city series is focused on equipping entrepreneurs from small and medium enterprises across India with the requisite knowledge to win in international e-commerce.
The program aims to be a single platform that connects entrepreneurs to a wider e-commerce ecosystem comprising payment gateways, web development, SaaS, logistics and experts with a deep knowledge of online marketplaces, digital marketers and tax consultants. In Delhi, DHL Express is supporting entrepreneurs in leveraging this massive opportunity by enabling exports for sectors like apparels, handicrafts, home décor and books to markets such as USA, Europe, Australia, Japan and UAE. This also includes the Rs 100 crore investment made in expanding its Delhi Gateway at IGI airport that has doubled DHL Express’ export clearance capacity.
RS Subramanian, Country Manager, DHL Express India, said, “SMEs are a crucial growth engine for the Indian economy, and a significant segment that constitutes more than 70 per cent of our business in India. With the growth of cross-border e-commerce, we have been deeply focused on empowering them with the right tools to prosper internationally through initiatives such as ‘Yellow Yatra’. Our extensive local, regional and global network is the key enabler for local entrepreneurs who wish to grow beyond borders.”
According to DHL’s ‘21st Century Spice Trade report, the cross-border market is expected to grow by about 25 per cent annually, nearly twice the rate of domestic e-commerce and a growth rate that most traditional retail markets would dream of achieving.
By 2020, people around the world will spend $1 trillion on cross-border e-commerce, and one out of five e-commerce dollars will be generated through cross-border trading.