D2C brands to emerge as $100 bn markets by 2025

Indian D2C brands, which are expected to emerge as USD 100 billion addressable markets by 2025, completely owned 2021 with their exceptional growth in terms of sellers and volume of shipments. Shiprocket, a technology-focused D2C enabler, in its recently released year-ender report observed a 60% growth in the number of sellers on board its platform, crossing over 150,000 sellers, alongside the 25% surge in the new sellers on the platform.
Further, the volume of shipments saw an 80% increase in 2021, with remarkable growth coming in during India’s grand festive season. The platform saw over a 15% hike in sellers and a 20% rise in the volume of shipments just in Q3 of 2021 as compared to Q2, reflecting remarkable growth. The year saw electronic items such as mobile phones/tablets, personal care products, apparel, healthcare, and groceries emerge as the top 5 categories.
Furthermore, 2021 was a year of technology advancements and adoptions not only by the brands but also by the consumers. Customers were more inclined towards digital transactions than ever before, with prepaid orders comprising 70% of the total orders while COD orders hovered around 30%.