Tag Archives: Rajesh Menon

Wastage has always been an issue in handling perishables. Explaining further how can airlines help or come out with a solution to help reduce waste, Rajesh Menon, Regional Head Cargo –  South Asia, Middle East and Africa, Cathay Pacific Airways, expounds, “Perishable goods such as flowers, fruits, vegetables, meats, deteriorate over time, especially under extreme temperatures. It is important for airlines across to understand and cater to the individual temperature and storage needs of such products, to avoid produce from going to waste. Fresh LIFT not only includes specific temperature-controlled rooms and containers, but our teams are also highly trained and experienced in cold chain management. Furthermore, we have ensured that all our policies are in line with several international regulations including IATA’S Perishable Cargo Regulations (PCR).” “It is important to take a more sustainable approach for future generations, across our cargo and passenger business,” believes Menon. “We have also worked closely with various stakeholders to introduce the Sustainable Development Cargo Carriage Policy that allows various partners to gain an understanding of where we stand to protect the environment in the area of cargo carriage,” he adds.

Rajesh Menon, Regional Head Cargo – South Asia, Middle East and Africa at Cathay Pacific Airways, says, “Digitalisation is an ongoing process for the cargo industry as a whole. At Cathay Pacific, we continue to develop and enhance our digitalisation initiatives that strengthen the overall productivity and efficiency for us and our trade partners. Over the last few years, we have introduced a number of digital enhancements including 100 per cent E-Airway bill, a digital payment platform that accepts a range of payment options like net wallets, NEFT, RTGS, RuPay debit cards and more. In the current circumstances of COVID-19, the digital payment options have been vital to eliminate the possibility of any human and surface virus transmissions. This option has been well received and supported by our trade community.” He adds, “Our freight forwarding partners have always played a crucial role in supporting our business with their expertise in handling shipments, managing logistics, custom clearances, etc. and we believe these initiatives will further help us work more efficiently together. In fact, we have also developed digital platforms for our forwarders that make their booking and allotment process a lot faster and convenient. The advent of technology and digitalisation is to not eliminate any roles, but to further simplify and improve our daily business operations.