Tag Archives: digitalisation

Rajesh Menon, Regional Head Cargo – South Asia, Middle East and Africa at Cathay Pacific Airways, says, “Digitalisation is an ongoing process for the cargo industry as a whole. At Cathay Pacific, we continue to develop and enhance our digitalisation initiatives that strengthen the overall productivity and efficiency for us and our trade partners. Over the last few years, we have introduced a number of digital enhancements including 100 per cent E-Airway bill, a digital payment platform that accepts a range of payment options like net wallets, NEFT, RTGS, RuPay debit cards and more. In the current circumstances of COVID-19, the digital payment options have been vital to eliminate the possibility of any human and surface virus transmissions. This option has been well received and supported by our trade community.” He adds, “Our freight forwarding partners have always played a crucial role in supporting our business with their expertise in handling shipments, managing logistics, custom clearances, etc. and we believe these initiatives will further help us work more efficiently together. In fact, we have also developed digital platforms for our forwarders that make their booking and allotment process a lot faster and convenient. The advent of technology and digitalisation is to not eliminate any roles, but to further simplify and improve our daily business operations.

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