To boost D2C brands last mile delivery, e-commerce logistics giant, Delhivery has launched its guaranteed same-day delivery (SDD) services in India across 15 cities. According to reports, Delhivery’s new solution will enable the D2C brands’ growth along two fronts. Firstly, the faster delivery – in a few hours – will improve the consumer experience and, thereby, brand loyalty. Secondly, the faster delivery time will reduce the return rates, improving the brands’ margins. “The logistics service provider will partner with brands and identify fast-moving SKUs, which will be stocked in warehouses within the city, close to the end consumer. When a consumer places an order on the brand’s webstore, Delhivery’s technology will show the fast-moving SKUs available for the ‘guaranteed same-day delivery. Once the order is placed, Delhivery’s technology will allocate the consumers’ orders to the nearest in-city warehouse. The platform will deliver orders received as late as 3 pm on the same day,” says an official statement.