Mahindra Logistics & 1Bridge partner for last-mile delivery in rural India

With an aim to work together on last-mile delivery and distribution of products in rural India, Mahindra Logistics (MLL) has signed an MoU with 1Bridge. While Mahindra Logistics specialises in supply chain management and serves customers across various industries including Consumer Goods and E-commerce across India, 1Bridge is a bridge that connects the supply side of the value chain, i.e., industry stakeholders within the Consumer Goods, E-commerce, Fintech, etc. to the demand side of the chain – i.e., the rural consumer at the village level through its village entrepreneurs and a technology platform. Signing this significant partnership with 1Bridge, Rampraveen Swaminathan, MD & CEO, Mahindra Logistics, says, “This collaboration will complement MLL’s logistical expertise, pan-India network and a wide customer base with 1Bridge’s deep presence across villages in rural India through its network of local business associates and district-level stations. We look forward to working collaboratively towards a strengthened supply chain network in rural India.”
Madan Padaki, CEO, 1Bridge, says, “We are delighted to partner with a leader like Mahindra Logistics, as this will enable a start-up like us to learn faster and deliver better consumer experience to the village consumers.”
Mahindra Logistics and 1Bridge have begun pilot projects in Karnataka, Maharashtra & Tamil Nadu on deliveries of consumer/home appliances and groceries. Over the next 3 years, the partners intend to build an efficient last-mile delivery capability covering over 100,000 villages in India.