Maersk to integrate Safmarine brand to stimulate growth

With an aim to improve customer experience and accelerate growth, Maersk announced its plan to integrate the Safmarine brand and continue Safmarine’s renowned customer centricity under the Maersk brand. From January 1, 2021, the Safmarine brand will be fully transitioned into the Maersk brand. “For more than 20 years, Safmarine has helped fuel customer centricity and by combining its capabilities and expertise with the offerings and global reach of Maersk, we will offer our customers more relevant products and services, and better experiences no matter where they are in the world,” says Vincent Clerc, CEO of Ocean and Logistics, A.P. Moller – Maersk. “Together with Maersk, we will define what moving cargo means as the global integrator of container logistics by delivering the best possible customer experience and take our customers places they have not been before, while at the same time delivering on our growth ambitions,” adds David Williams, Regional Managing Director for Maersk in Africa and Head of Safmarine.
By doing this, Maersk will build closer relationships with customers who will get access to the full ocean and supply chain offering and its global reach. Customers will experience a more seamless interaction with one sales force, one customer experience team and one platform regardless of where in the world they require ocean and logistics services. The Safmarine brand will no longer be marketed by the end of 2020.