Logistics automation plays key role in business navigation

Even as global trade is resurging in a post-Covid world, supply chain management has emerged as an integral component for businesses. An efficient and effective supply chain, with a robust logistics system at its core, mitigates supply bottlenecks, yields competitive edge, and enhances profitability. While the pandemic heightened the challenges for organisations and drove them to recalibrate their sourcing and distribution structures, Covid-19 also acted as a catalyst for change, accelerating the momentum for a technology-powered transition.
Through the pandemic, the e-commerce sector grew exponentially from 13% to 17% of total retail market, while paving the way for continued growth in the years to come. The Indian e-commerce sector is estimated to grow at a CAGR of 27% to reach the USD99-billion mark by 2024. The rise of e-commerce and the digital marketplace phenomenon are changing the dynamics of the market, both, in terms of buyer behaviour as well as business transformation.
To thrive in the highly disruptive environment, businesses are re-examining their conventional operations and recalibrating supply chain strategies to improve efficiencies, lower costs and ensure sustainability. For this, an efficient logistics system can be a critical differentiator, and technology can serve as a key enabler.