Investment in logistics workforce to meet e-com demand

CABT Logistics has hired 20,000 new riders to their dedicated workforce to ensure seamless logistics for India’s bustling e-commerce landscape during festivities. According to Redseer Strategy Consultants, the 2023 festive season sale has gotten off to a strong start, with a year-on-year (YoY) growth of approximately 16%. India’s online sales during festive months in 2023 are estimated to be worth about ₹90,000 crore, 18-20% higher than last year, according to Redseer Strategy Consultants. These sales will be driven by about 140 million shoppers who are expected to be transacting online at least once during this festive month.
To meet the surging demands of the festive season, CABT Logistics is employing a multifaceted strategy. As part of these efforts, the company is actively hiring gig workers and expanding its operational capacities while introducing an innovative delivery partner program. Through this program, they aim to bring onboard more than 20,000 gig workers, enhancing the company’s delivery capabilities.