FM Logistic adopts new tagline: “Supply Change”

FM Logistic will introduce its new tagline, “Supply Change”, in an event on sustainable supply chain models on June 29th. The new tagline was created by FutureBrand, a brand consultancy.
The new signature acknowledges that supply chains must transform to foster a more responsible consumption and sustainable economy. It also reflects FM Logistic’s commitment to contributing to that change. Finally, Supply Change speaks to the evolution of FM Logistic.
“FM Logistic aims to become a reference partner in the field of sustainable, omnichannel supply chains. The double whammy of the pandemic and business disruption urges us to rethink the way supply chains work. They have to become more sustainable and cooperative, while meeting demands for solidity, resilience, speed and cost-efficiency. Our new signature, “Supply Change”, speaks to our commitment to working alongside our customers and business partners in this direction and to making a collective impact,” said FM Logistic’s CEO Jean-Christophe Machet