Blue Dart rebrands Dart Plus to Bharat Dart

Blue Dart Express re-branded its service Dart Plus to Bharat Dart on 13 September at Mumbai. Bharat Dart service is backed by speed, security, and handling with value-added features, with time-sensitive delivery. The rebranding comes as a decision to deliver exceptional value to customers, aligning with Blue Dart’s objective of redefining logistics services in the country. Balfour Manuel, Managing Director, Blue Dart, also said, “This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation. We are dedicated to leveraging our expertise to elevate our capabilities and enhance the overall customer experience.” Blue Dart boasts of access to over 55,000+ locations across India, and spans 220 countries and territories internationally. Their initiatives like DAWN (Deliver Anywhere Now), and RISE (Revenue Increase from SMEs and Emerging Markets) target further expansions into tier II and tier III cities in the country.