Softlink Global was founded by Amit Maheshwari, who also serves as its CEO. Having begun his career as a freight forwarder and customs broker, the logistics technology guru, Maheshwari, founded Softlink Global with the objective of providing a single platform software to integrate and automate the entire logistics operation of the company. An engineer by education, he is a technology evangelist well-known in the logistics business for his thought leadership and game-changing ideas. His attention to detail, technical and creative skills and commercial awareness enabled Softlink to achieve success with each software product created.
Maheshwari’s knowledge and experience include strategic planning, information management, financial resource management, product development, and marketing. He is in charge of Softlink’s worldwide operations, which comprise all regional business operations as well as corporate activities including marketing, product development, quality, and technology.