Air France KLM Martinair Cargo invests in CRM technology

Air France KLM Martinair Cargo (AFKLMP Cargo) has partnered with Salesforce and Vonage to implement a new Customer Relationship Management (CRM) solution and improve customer services. By implementing the new single-platform CRM solution, integrated with a contact centre solution, AFKLMP Cargo aims to streamline customer processes and provide faster, better service by phone and digital channels, with more tailored support.

Using technology from Salesforce and Vonage, customer service teams get a full 360-degree view of customers, allowing them to personalise interactions and provide tailored support across all channels.

The full solution includes integrated telephony and AI-driven insights designed for an improved omnichannel service experience.