Virgin Atlantic Cargo rolls out new cargo online booking platform

Virgin Atlantic Cargo has rolled out software firm Accelya’s FLX Cargo Platform ahead of a push towards online booking services. FLX will power the airline’s enterprise-wide cargo management platform, Voyager, as it looks to offer a “multi-distribution strategy, which includes its own website, third-party marketplaces, and direct forwarder integration”. “Accelya’s FLX Cargo solution digitizes every aspect of the cargo booking process – from offer to settlement – providing the carrier with greater commercial and operational control, including command over its distribution channels,” the carrier said in a statement. Phil Wardlaw, Managing Director at Virgin Atlantic Cargo, said: “The capability that the new system delivers means we also have further exciting developments to come, including the introduction of our own online booking capability.” He added, “It gives us so many more options, it allows us to move into the world of dynamic pricing, it allows us to offer a truly online platform,” says Wardlaw. It will also allow us to place capacity on digital marketplaces and that is something we were very keen to move into as well.”