Shiprocket has committed to acquire a 75% stake in Wigzo Tech, a cutting-edge Customer Data Platform (CDP) specifically catering to the dynamic needs of e-commerce and D2C brands. The strategic deal will enable Shiprocket to expand it’s product stack for online retailers onboarding its platform and facilitate a more personalized end to end consumer experience. The two brands will complement each other to deliver a superior customer experience by solving for critical pain points faced by ecommerce sellers. While Shiprocket’s expertise lies in leveraging delivery-behavior data and enabling end-to-end logistics and fulfillment efficiency, Wigzo Tech brings intelligence about customer affinity and purchasing behavior to increase conversion. Together, this unique yet robust combination equips every D2C brand with a personalized end-to-end buying experience.
Saahil Goel, Co-Founder, and CEO of Shiprocket said, “India’s D2C space is currently showcasing massive growth. Today, the country has over 10,000 D2C brands, with the sector projected to touch USD 100 billion by 2025. For D2C brands, leveraging data can play a pivotal role in having an edge above their contemporaries. Suffice to say, modern consumers are drawn to brands that take a carefully tailored approach to their buying experience. This is where Wigzo is proving a game-changer in assisting D2C brands.”