‘Rising fuel, SAF prices create pricing instability’

“The air cargo industry faces headwinds. Volatile fuel costs, including the rise of cleaner-burning Sustainable Aviation Fuel (SAF), create pricing instability,” says Kunal Maheshwari, Chief Growth Officer, Softlink Global. He adds, “Traditional tracking systems lack real-time data, leaving shippers in the dark. Paper-based processes lead to delays and errors. Labor shortages and outdated airport infrastructure further disrupt on-time delivery. Evolving security regulations add complexity. Geopolitical events disrupt cargo flows. Finally, air cargo’s high carbon footprint demands solutions like SAF and route optimization. These challenges necessitate collaboration between airlines, freight forwarders, technology providers – which is what Softlink Global is – a technology provider to thousands of freight forwarders – and regulators to build a more efficient, transparent, resilient, and sustainable air cargo system.”