New processing & distribution hub in Mumbai for perishables

India’s first D2C brand in the seafood and meat category, Pescafresh, has launched a new processing facility and distribution hub in Mumbai for its seafood, meats, eggs, Ready to Cook (RTC) and Ready to Eat (RTE) processing operations. This Central Areal Processing and Distribution centre (CAD) in Lower Parel includes separate processing areas for seafood, poultry, mutton and RTC and RTE with industry-leading temperature and humidity controls. It also has a culinary centre, dry storage, an office mezzanine, freezers, coolers, and loading docks. The unit includes an R&D centre to develop exemplary fresh products across the seafood and meats range.
Equipped with industry-referenced processing, analytical capabilities and based on European standards, the new facility will serve customers hygienic and 100% fresh Pescafresh products.
This facility reinforces the company’s strategy of investing in infrastructure that enables the brand to create formulations that meet the needs of customers and market trends. It has been constructed to enable the highest standards in hygiene and cleanliness and various industry-standard Sanitary Standards Operating Procedures (SSOPs) have been put in place.