Hellmann to expand express airfreight offering in India, APAC, ME

Hellmann Worldwide Logistics is expanding its digital airfreight express solution, HEX, to North America with plans to roll the product out its product in Asia Pacific, India, the Middle East, Africa and Europe later this year. The door-to-door HEX solution, which is already live in Germany, the UK and Ireland, will be added to its US and Canada operations at the end of June. In the latter half of the year, Hellmann has plans to expand HEX to additional countries in the Americas as well as numerous markets in Asia Pacific, India, the Middle East, Africa and Europe. The goal is to offer this product in around 50 countries by the end of 2026. The service is tailored for small and medium-sized businesses and uses courier networks to bundle shipments centrally, with customs clearance managed by the express carriers. “The service is particularly valuable for imports to the US in view of the current US customs policy updates,” Hellmann said in a press release. The platform offers companies access to globally negotiated terms and conditions, removing the need for individual contracts with courier, express and parcel service providers. It also offers real-time shipment tracking, detailed analysis, and booking and invoicing processing via a central digital user interface, developed by software firm Shipsy. “HEX offers our customers an innovative solution that combines cost savings, reliability and excellent customer service,” said Timo Schamber, global airfreight vice president at Hellmann. “The cross-carrier customer service benefit is especially notable in the volatile and often fragmented courier and express services sector, where customers can use a single, dedicated contact person for all their needs.” Soham Chokshi, Shipsy’s co-founder and chief executive, added, “By integrating our capabilities into Hellmann’s Express product, HEX, we are not only enhancing visibility and control across the shipment lifecycle but also ensuring seamless coordination across multiple geographies and stakeholders.”