Cargo Breaking News
DHL Express has launched the ‘Yellow Yatra’ programme, a multi-city series of events focused on equipping entrepreneurs from micro, small and medium enterprises (MSMEs) in different Indian cities with the know-how to succeed in international e-commerce. Commenting on the launch, RS Subramanian, Country Manager, DHL Express India, said, “MSMEs are crucial to the Indian economy because they contribute over eight per cent to India’s GDP and constitute more than 70 per cent of our business here in India. The launch of ‘Yellow Yatra’ is part of our ongoing commitment to promote the growth of Indian SMEs through participation in cross-border e-commerce trade. Our extensive local, regional, and global network is a key enabler for SMEs who want to venture out of their cities.”
At the event, entrepreneurs had the opportunity to hear from industry experts, share best practices with e-commerce players, and most importantly, build important business networks.
