AFKLMP Cargo launches AI-tool to enhance digital efficiency

Air France KLM Martinair Cargo (AFKLMP Cargo) is to offer a more personalised and responsive service for its customers with the launch of CRM360, a global artificial intelligence (AI)-powered platform codeveloped with customer relationship management (CRM) software company Salesforce.

This next-generation solution is designed to ensure “consistent, efficient and customised support” throughout a customer experience, the Franco-Dutch cargo carrier said.

AFKLMP Cargo is investing in various AI-enabled tools – such as chat, voice and priority models – to provide customer service teams with what it described as “cutting-edge tools, insight and expertise”.