Vipin Vohra, Chairman, Continental Carriers said, “Despite rapid digital advancement, many logistics players remain hesitant to fully embrace technology. Key reasons include high implementation costs, especially for MSMEs, and a deeply entrenched traditional mindset that favours manual, tried-and-tested processes.
There’s also apprehension around system integration, data security, and a lack of skilled workforce to manage digital tools.
Moreover, the perceived disruption to ongoing operations often deters decision-makers. While larger firms are adopting tech for visibility and efficiency, widespread transformation requires a cultural shift, supportive policies, affordable solutions, and industry-wide collaboration to build trust in technology as a long-term value enabler.”