‘Redesigning logistics around speed, sustainability & smart tech’

Chandrima Govil, Director, Activair Airfreight said, “We at Activair & MKF as the 2nd Generation of Freight Forwarders in the family recognise the need to replace outdated processes with agile, tech-driven solutions. The surge in e-commerce, rising customer expectations, and global supply chain disruptions have made logistics a strategic growth area. Activair’s approach reflects this shift—combining years of operational experience with forward-looking innovations in air freight, warehousing, and customs. For this new generation, logistics is not a burden but a platform for meaningful, scalable impact. We are redesigning logistics around speed, sustainability and smart technology. We have adopted, integrated, real-time solutions across the supply chain. In last-mile delivery, we leverage micro-fulfillment and flexible courier networks. Air freight is digitized for faster bookings, transparency, and smarter routing. Warehousing shifts toward decentralized, tech-powered hubs, while IoT-enabled tracking ensures visibility from origin to doorstep. Activair’s evolution reflects this mindset—balancing legacy strengths with digital tools to meet the demands of modern commerce. These innovators view logistics as an interconnected system, driven by data, automation, and customer experience.”