‘Changing consumer behaviour, high purchasing power can transform cold chain sector’

Digital innovation and adoption of latest technologies such as Artificial Intelligence, Block Chain, Internet of Things, process innovation, collaboration, regulated environment, efficient cross border logistics and skilling, will going to transform the future of cold chain storage and logistics in India, discussed experts at the ongoing Cold Chain Unbroken (CCUB) 2024 in Hyderabad. The panel focused on the ‘Evolving cold chain infrastructure in India and Airports becoming the powerhouses.’ Focus was not only laid on improving the infrastructure for cold chain products handling and transportation but also on evolving consumer preferences, tastes and purchasing power which require seamless and resilient supply chain and end-to-end transparency and visibility.