FedEx launches new cross-border e-commerce handbooks

FedEx Express Corporation released two cross-border e-commerce handbooks to help small and medium-sized enterprises (SMEs) operating internationally better engage with consumers in China and Japan, the biggest markets in the Asia Pacific region, with robust cross-border e-commerce activity, providing extensive business opportunities for SMEs. However, foreign merchants need to understand the unique digital landscape, consumer appetites, and logistics needs of each market to build a sustainable business model. “Finding new customers in international markets is a smart approach for SMEs wanting to drive consumer and revenue growth. Digital channels lower the barriers for market entry, but the best business strategies are underpinned by smart, local market insights. That’s critical in sectors like e-commerce which move incredibly quickly,” said Kawal Preet, president Asia Pacific, FedEx. “China and Japan are strategically important markets in the APAC region. We’ve built our local knowledge based on our decades-long operations, which is a critical component of the e-commerce experience. We’re also integrated in platforms and processes to provide a seamless experience for both merchants and consumers. That gives us a unique viewpoint on the latest local know-how to help e-tailers operate more effectively.”