The lack of emphasis on quality, which results in compromised infrastructure within the cold chain sector is a main challenge, says Sanjay Sharma, COO, Coldman Logistics. “This neglect of food safety standards often occurs due to various cost pressures, which in turn lead to compromised supply chain processes. It’s imperative for food regulatory authorities to rigorously enforce quality norms and ensure that food safety standards are upheld without compromise. Only through stringent implementation of these standards can the integrity of the cold chain be maintained, safeguarding both consumer health and the reputation of the industry,” he adds.