There’s a need to be actively engaged in persuading the shippers to explore the newer trade opportunities abroad other than the conventional destinations for perishables, says Sunil Kohli, MD, Rahat Cargo. He shares, “As a freight forwarder mainly focused on perishables, we have commenced moving shipments to US and Canada. An optimal utilization of airports in non-metro cities such as Amritsar has also been our prime objective to promote exports from there to direct/assorted stations thereby providing the benefit of an economical airfreight to the exporters. We have also succeeded in handling the exports from shippers on pan-India basis in collaboration with our associates in all major cities such as Mumbai, Bengaluru & Hyderabad etc. The business being emanated from our concern has been shaping well and in all likelihood it would witness a considerable growth in future keeping in view the enhanced number of exporters, developed infrastructural facilities at the airports and the government’s liberal policies.”