Blue Dart adopts tech solution to boost last mile delivery services

Blue Dart Express Limited announced that it has equipped its platforms with what3words location technology through which Blue Dart stakeholders can add their what3words address in the address section of the ‘My Blue Dart’ App, Blue Dart website and On the Move (OTM) platform for enabling them to specify a very precise delivery location—be it the front door of their home/ office, a specific apartment complex entrance, or a tucked-away side passage. For example, swimmer.kindness.habits is the what3words location for Blue Dart Head Office in Andheri, Mumbai. By typing these three words on the what3words portal or website, one can easily find, share and navigate to the location from anywhere in the world. The technology is also available offline and in 54 languages including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia. Ketan Kulkarni, Chief Commercial Officer, Blue Dart says, ” Given the customer centricity values that Blue Dart carries, we partnered with what3words to stand true to our brand commitment of Customer Convenience and Delight. The three-word addressing will not only provide a seamless last mile delivery but will also increase delivery efficacy by reaching the precise location (within 3m of space) as specified by the customer. We believe that as the use of what3words grows, it will provide a unique way for us to deliver to specific locations, particularly in areas with informal addresses.”