Cargo.one launches cargo.one360 for real-time data and analytics

cargo.one announces the launch of a real-time data and analytics product called cargo.one360. This will provide cargo.one partner airlines with unique insights to maximize their sales performance in digital channels.
cargo.one360 helps airlines to accelerate the airlines’ adoption of best practices in digital sales, delivers valuable customer insights, and reflects market changes and trends to facilitate better tactical and strategic commercial decision-making.
As the Boston Consulting Group recently noted, data-based steering can boost net profits by up to 12 percent in the first year. While an increasing shift towards digital sales predates the pandemic, Covid-19 has supercharged this trend: volatile schedules, constrained capacity, and disrupted pricing mechanisms have sent customers seeking transparency on offers, and instantly confirmed bookings.