Commenting on should we be investing more on technology to sustain in business, Amit Malakar, Chief Customer Officer, Welspun One, says, “Technology is going to be a very important part of our lives. Everyone needs to be digitally savvy and make sure that their supply chain is resilient enough to reach the market through their warehouses. We have seen FMCG companies who were never on the e-commerce platform are now looking at digital distribution strategy in a big way.”