By delivering it’s first-ever shipment of butter from Bulandshahr, Uttar Pradesh (part of the Delhi National Capital Region) to Turkey, Maersk has opened a niche cargo category encouraging the shipping of an array of commodities within the reefer segment. Butter exporter VRS Foods exported an initial six containers of their brand, Paras Dairy Butter, through Maersk’s First Mile Delivery reefer service which helps businesses with intermodal, customs clearance, and documentation needs to enable seamless trade. This.
Commenting on this end to end delivery story, Steve Felder, Managing Director, Maersk South Asia, states, “We believe that India’s trade growth lies in our hinterlands. Most of the small and medium enterprises and traders who engage in trade with this segment often face connectivity and infrastructural challenges limiting their scope for growth. Limited cold-chain infrastructure is one of the prominent factors that lead to the loss of produce. Through our endeavour with Paras Dairy and VRS Foods, our assurance was to provide them with an efficient logistics partner, and in doing so, we can now look to win the confidence of other exporters, given that we can successfully handle end-to-end logistics of refrigerated cargo for all proof of delivery.”