Cargo Breaking News
Blue Dart is all set to extend this women’s day to the diversity and inclusivity circle with the launch of the first Blue Dart All Women Service Centre. The logistics industry has been stereotyped over the years to foster a male majority, Blue Dart has been putting in a significant effort to alter this perception of the industry, ever since the organization’s inception in 1983. The organization provides ample opportunity for its Blue Darters to take the lead and make their mark in the industry. With capable women encouraged to take on senior leadership roles in the organisation, Blue Dart is a testament to what being a gender inclusive organization in the logistics industry denotes. Located in Kharghar, Navi Mumbai, the All Women Service Centre comprises a team of 16 enthusiastic women who don the role of managers, customer service representatives, security personnel as well as sales and counter staff. This dynamic team will provide customers with the exceptional service quality that is synonymous with Blue Dart.
Apart from this, the organization is taking its diversity and Inclusivity initiative one step further. The ‘Employer of Choice’ plans on initiating more women into the Blue Dart family and will launch another service centre in Andheri, reminiscent of its Kharghar All Women Service Centre. The Andheri Service Centre will operate at a 70 per cent women team capacity and will work shoulder to shoulder setting the pace of gender diversity.
Inaugurating the All Women Service Centre, Balfour Manuel, Managing Director, Blue Dart said, “With our ‘People First Philosophy’ at the forefront of our business, ALL our people – gender, age, race, caste no bar – continue to be a priority within the organization. Blue Dart has always been an equal opportunity employer. We have always supported and encouraged our women colleagues to independently run their functions, seeing as their contributions have helped Blue Dart become the Gold Standard of Express Logistics in India. Blue Dart has nurtured strong women who have seized every opportunity that has come their way and fulfilled their roles and responsibilities to the fullest. From women couriers to our Senior Leadership team – Managing Director of Blue Dart Aviation, Tulsi Mirchandaney and our National Customer Service Head – Sonia Nair, women have played an integral role in leading Blue Dart to set and achieve new milestones, year on year. They remain an inspiration for many, myself included.”
He further adds, “Diversity is important, especially with our wide-ranging customer base. We require a diverse workforce that mirrors and understands each customer demographic deeply. This is key to our success in helping us fulfill customer expectations and demand. I am proud to see another inclusivity initiative making its mark in the Blue Dart milestone book.”
