Technology is an investment today rather than a cost

Digitisation has always been important in enhancing efficiency and increasing real time visibility in every part o the value chain. Says Ashish Asaf, MD, S.A. Consultants and Forwarders, “The pandemic has accelerated the digitisation by years. It is no more a choice but a necessity. However I would insist on building a balance between technology and human expertise. Cloud based data has become the norm. also the pandemic has changed the perception towards technology, which was earlier considered a cost is now pondered upon as investment to improve logistics operation. We need to train our people in such a way that they treat technology as an enabler rather than a burden.”