Softlink, Escrow join forces to boost logistics ops in Kenya

Softlink Global announced a strategic partnership with Escrow Africa, a Kenyan-based fintech and business solutions company. This collaboration will empower businesses in Kenya and the wider region to optimize their logistics operations and gain a competitive edge. Through this partnership, Escrow Africa becomes the official representative for Softlink Global in Kenya. They will be responsible for marketing, selling, and supporting the entire Softlink product line, including the acclaimed Logi-Sys TMS application. This comprehensive solution equips businesses with a powerful suite of features to manage their transportation needs effectively. Kunal Maheswari, CGO of Softlink Global says, “We’re excited to announce our strategic partnership with Escrow Africa. By joining forces, we’re able to strategically expand the interest and the growth rate of Africa. Together, we’re committed to help and grow our African community.” Joy Kariuki, CEO of Escrow Africa also adds, “By joining forces with Softlink Global, we’re accelerating our growth and expanding our reach into new markets. This partnership is a testament to our shared commitment to innovation and excellence in the booming Africa.”