Shiprocket has collaborated with Invest India’s Startup India Initiative to create brand D2C 2.0, supporting the next wave of consumer products created by entrepreneurs from all around the nation. The programme will assist in accelerating D2C and e-commerce firms who have made a local impact with goods created by Bharat, for Bharat, and have achieved early success. D2C startups are eligible to apply for the Rocketfuel D2C Accelerator, which is only available through the Startup India website. According to an official release, Shiprocket will give D2C firms top-tier privileges for logistics and e-commerce services throughout the three-month accelerator programme and provide shipping credits that may be used on its platform. Saahil Goel, co-founder and CEO of Shiprocket, stated that Startup India is one of the country’s major venues for start-ups and business owners. Our goal is to provide a support system that covers all facets of a company’s operations rather than simply its financial needs. This partnership with Startup India is a move in the right direction.