QAC has launched optimized, real-time pricing powered by PROS Smart Price Optimization and Management on all online booking channels across its network. The real-time pricing engine provides Qatar Cargo customers an enhanced digital buying experience that allows immediate online booking confirmation with accurate, personalised pricing. Part of The Next Generation initiative, Qatar’s Digital Lounge places an emphasis on user experience and ease of use, allowing customers to price and book cargo shipments without the need to call or email the sales team directly. With PROS Smart Price Optimization and Management solutions, Qatar Airways Cargo powers its online channels with real-time personalised dynamic pricing, accessing live capacity to offer accurate and bookable rates. The AI-powered optimisation solution models improve win rates by personalising the price offering and maximising sales.