Orion enters the D2C space in India with ShopOrionIndia.com

Riding on the digital success with eCommerce contributing to 25% of its annual sales, Orion, one of the largest Korean food companies, has now announced its Direct-to-Consumer website ShopOrionIndia.com in India. The announcement comes within just a year of Orion’s India launch and ties in with its digital-first approach. The company owned online store has already clocked in 500 – 1000 visitors per day in the pilot phase and is expecting a traffic surge of 100% during the festive season. Consumers will be able to buy their favourite Orion snacks using www.shoporionindia.com at zero delivery charges.
Orion’s foray into India’s $44.6 billion Direct-to-Consumer space is part of the company’s efforts to establish a direct connect with consumers across India. It will also help the company cater to the rising demand for its products from cities where it is yet to make a retail debut, especially around the festive season. A leading logistics solution provider and fulfilment centre have been enrolled as partners for quick and seamless delivery experience