Maersk transforming logistics through technology-enabled solutions

A.P. Moller – Maersk’s strategy is to offer integrated solutions for smooth and optimised cargo flows that can span across all steps of the supply chain and create value for customers in the form of better supply chain outcomes, increased transparency and control, and ultimately lower endto-end costs. This vision is being delivered by combining the broad product and service offering of ‘Logistics & Services’ with the highly reliable and more differentiated ‘Ocean’ transportation offering. In addition, significant financial and operational synergies are being realised between Terminals and Ocean via close collaboration to drive efficiency. One of the important elements binding all these aspects together is ‘Technology’.
Vikash Agarwal, Managing Director, Maersk South Asia, said, “Technology enablement is critically important for all value creation elements. It enables the creation of new products and services, facilitates a seamless, state-of-the-art, end-to-end customer experience, enables standardisation and automation of processes, and powers the next levels of operational excellence and efficiency.” A key enabler of Maersk’s strategy is the digital transformation, where massive acceleration in activities was witnessed in the last two years. The turnover on the Maersk.com platform, which includes Maersk.com, Twill.net, Maersk Mobile App and EDI (Electronic Data Interchange), reached USD 38bn in 2021, an almost 90% jump from 2019. The traffic on Maersk.com increased by 15%, and the search for Maersk’s Ocean products increased by 52% in 2021. The number of bookings processed on the mobile app increased more than 15-fold, indicating a massive shift in how customers prefer to engage, especially in the times that drove social distancing and remote working. Instant booking confirmation was offered on 70% of the transactions on Maersk.com, an industry first that contributes towards frictionless transactions.