‘Key drivers will be authenticity, personalisation and sustainability’

Dilip Sahu, Director, EPS Worldwide Integrated Logistics said, “I’m betting on authenticity, personalisation and sustainability as the dominant trends of 2026. Consumers are moving away from polished, generic messaging and toward brands that align with their values and deliver meaningful, tailored experiences. We’re investing in tools that enhance real-time personalisation and storytelling backed by data transparency.”