Haldiram has collaborated with Jebel Ali Free Zone (Jafza) to set up one of the largest saffron processing facilities in the GCC. The facility is set to start operations in March 2025, and will be managed by Kesar Expert & Packers. It will also secure globally recognised European BRCGS certification to guarantee the quality and purity of its saffron, said an Emirates News Agency (WAM) report. Initially the hub will process 30 metric tonnes of saffron, with plans to scale up to 100 metric tonnes over the next five years by leveraging the UAE-India CEPA and the world-class connectivity and infrastructure at Jebel Ali Port and Jafza.