According to a new research conducted by FedEx Express states that small and medium-enterprises (SMEs) which embraced e-commerce during the COVID pandemic are underestimating the importance consumers now place on sustainability in their purchase decision-making. Around 85 per cent of Indian SMEs surveyed said their customers are more interested in receiving their goods as quickly as possible rather than in sustainable shopping, said report. A similar number, 80 per cent, thought that receiving goods as cheaply as possible is more important to customers. Insights from consumers show the reality is very different. “The What’s Next in eCommerce survey polled SMEs and consumers in India, and 10 other markets in the Asia Pacific, Middle East and Africa region (AMEA) in July 2022. The poll explored the continuing evolution of eCommerce in the region and identified trends that could fuel their future growth. Key Findings: Consumers want both sustainability and speed The accelerated growth of eCommerce during the COVID-19 pandemic occurred as consumer concerns over the environment continued to grow. For a significant number of consumers, the future of the planet is top of mind, and they do not want to compromise – they want both sustainability and speedy delivery. In India, 70% of those surveyed expressed as much interest in receiving their goods quickly as they did in the sustainability of the online shopping process,” said reports.