Cathay rebrands and refreshes global cargo services

Cathay Pacific Cargo has been rebranded as Cathay Cargo as part of the Cathay group’s overall brand redesign. The launch of the new name follows several ‘refreshed’ solutions, said the carrier, including Cathay Priority and Cathay Pharma. Cathay Mail. Group chief executive Ronald Lam said, “This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers.” A statement said, “These services cater to the respective burgeoning demands by customers for effective temperature-sensitive solutions, and efficient and reliable delivery solutions with new digital technology that better meets the requirements for shipment visibility, reliability and speed.” The rebranding will be done officially in March.