Cathay Cargo launches ‘We Know How’ to boost air cargo solutions

Cathay Cargo has launched its new brand campaign, ‘We Know How,’ showcasing the brand’s strength and experience as a reliable expert in air cargo solutions. From temperature-sensitive vaccines and fresh produce to cars and caring for champion racehorses, Cathay Cargo experts ensure that all cargo arrives ready to make a difference to the world. “We Know How” is the first marketing campaign following the rebranding of Cathay Cargo earlier this year. It focuses on the innovation, people, solutions and service – as well as the “magic” – that are central to Cathay. Rajesh Menon, Regional Head of Cargo – South Asia, Middle East and Africa highlighted: “Our new brand campaign, ‘We Know How’, underlines the important role of cargo within the Cathay Group and showcases our commitment to innovation, exceptional service and the valuable contribution of our dedicated team. “In recent times, it offered the Cathay Group a financial lifeline, but it was a real-world lifeline, too. We delivered essential vaccines and fresh food to Hong Kong and other parts of the world. We helped to keep trade moving across the world and through our hub. Hong Kong International Airport (HKIA) retained its status as the world’s busiest air cargo hub by tonnage in 2022 as per Airports Council International’s (ACI) rankings.