Blue Dart to hike average shipment price by 9.8 per cent from January 1, 2020

Blue Dart Express announced its General Price Increase (GPI), effective January 1, 2020. The average shipment price increase will be 9.8 per cent as compared to 2019, dependant on the shipping profile. The price increase will apply to all customers signed up until August 31, 2019, those signing up between September 1– 30, 2019 will continue to enjoy benefits at the existing rates, till December 31, 2020. A GPI free period of September 1-30, 2019 for new customers also announced first time ever.
This is generally applicable to sign ups between October to December of the previous year. Customers signing up from October 1 to December 31, 2019 will not be impacted by the price increase. Commenting on the announcement, Balfour Manuel, Managing Director, Blue Dart, said, “The price adjustment will allow us to further enhance our capabilities and enable us to delight our customers by providing them high quality solutions and services, best-in-class technology and innovative products”.
Ketan Kulkarni, CMO & Head – Business Development, Blue Dart, adds, “Blue Dart has made strategic investments ahead of the curve to remain agile and adaptive in a dynamic environment. These include expanding our reach, improving transit times, network optimisation, infrastructure and technology solutions and focusing on emerging markets, SMEs and key sectors”.
Blue Dart adjusts its prices annually, considering inflation, currency dynamics, fuel cost fluctuations and other rising regulatory and mandatory costs, such as expenses related to compliance for the workforce with enhanced security regulations across the large number of locations its services.