AllMasters, a digital freight consolidation platform specialising in Less Than Container Load (LCL) exports, has unveiled its newest solution tailored to address the challenges encountered by freight forwarders in the industry. This platform with a patented “Dynamic Distribution Model” aims to revolutionise the logistics landscape by providing a platform to freight forwarders for booking shipments at substantially reduced rates compared to prevailing market prices with a real-time tracking solution. During the launch in Mumbai, TN Seetharaman, co-founder of AllMasters, emphasised the potential of the platform within the freight forwarding sector. He stated, “The question arises as to why focus on LCL when the Full Container Load (FCL) business dominates. LCL comprises only 8% of global trade volume in sea freight, yet it is controlled by a handful of entities. However, global LCL freight, currently standing at approximately 140 million cubic meters, is expected to reach 250 million cubic meters by 2028, driven by the force of e-commerce. The rise of e-commerce has empowered the manufacturers, allowing them to access global markets with ease, thanks to logistics service providers.”