Digitalisation is a reality today but human factor can’t be wiped out: Ashish Asaf

Commenting on the possibility of digitalisation taking the lead and replacing freight forwarders, Ashish Asaf, Managing Director & CEO, SA Consultants & Forwarders, believes, “Digitisation shall bring in more transparency and efficiency between the stakeholders but not eliminate any stakeholder at least for few more years. It brings in more regulatory checks on the flow of commodities and tariffs by governments and tariff regulators by way of analysing the data available. Digitalisation is a reality today and an unavoidable evil. But human intervention can never be wiped out or substituted in the business of freight forwarding or custom clearance. Apart from quoting rates and closing deals, it is the essence of consensus of human minds at play which governs a contract between parties.”