E-commerce proves to be an important part of business during COVID: Naveen Rawat

Sharing the challenging times given by COVID-19, Naveen Rawat, Director & Co-founder, Holisol Logistics, at CargoTalk’s fourth digital conclave says, “Things have started looking better especially on the e-commerce side. For many of our customers for whom e-commerce was just a secondary channel and their primary channel was selling from their stores have now realised that e-commerce is not a filler but a very important part of their business. In the last four to six weeks the business has gone up to 50 per cent from a single digit market share of e-commerce.
Rawat is sure that this change is not only a temporary measure but even as and when things go back to normal, e-commerce would still be an important kind of channel for them. The growth percentage might not stay at 50 per cent but it will not go into single digit and will definitely not go back to pre-COVID level.