‘2024 focused on evolving customer expectations, rise of e-com, digitalisation’

Ayesha Katgara, Head of Corporate Strategy at Jeena & Company shares, “The year 2024 has been nothing but transformative for the logistics sector. It has been defined by evolving customer expectations, rise of e-commerce, enhanced digitalisation and growing focus on sustainability. While the global logistics have faced unprecedented challenges, India has taken initial steps towards creating a conducive environment for the sector to thrive in the long-term. Key policies like the National Cold Chain Infrastructure Project (NCCIP) and the PM Gati Shakti initiative have been instrumental in optimising costs and streamlining operations, exemplified by the laying down of 8,891 km of roads and 27,000 km of railway lines. They have empowered industry players to optimise efficiency, provide unparalleled value to our patronage, and nurture continuous transformation. As we step in to 2025, we foresee a deeper integration of AI, machine learning, and robotic process automation, driving a profound transformation in sector-wide efficiency. We believe that adopting green logistics solutions, will enhance our sector’s sustainability. At Jeena and Company, we are dedicated to harnessing these advancements to meet the growing demands of e-commerce and global trade. Our goal is to set new benchmarks in service excellence while encouraging a more resilient and environmentally sustainable logistics landscape.”